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| Market Definition Quantitative Research Study
Situation:
- Client was a tier 1 player in their industry within Canada, but wanted to improve their understanding of their share of market and key customer buying criteria to better plan future growth initiatives
B&A’s Solution:
- Design and conduct a national telephone-based research study, and formal management report
Result:
- Client was able to use the market share information that came from the study to set benchmarks for future performance
- The other aspects of the market that were revealed through the study and buying criteria was also used to develop future marketing plans and strategies that contributed to future increases in market share
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