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| New Customer Acquisition Lead Generation Campaign
Situation:
- Client organization was not hitting planned revenue growth targets
- Further investigation revealed the core challenge area was field sales
- Specific issue was field sales reps were not being effective in creating their own sales leads
B&A’s Solution:
- Develop a direct marketing (email) lead generation program
- Included assisting with all aspects of program design, execution and measurement
Result:
- Campaign response rate (just under 8%) was the highest the company had ever experienced from any direct marketing campaign
- Leads were then passed on to field sales reps, and resulted in almost $100K of new business
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