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| New Product Development & Launch
Situation:
- Client was a tier 2 player in a multi-billion dollar industry sector
- Had identified a major gap in their product/service portfolio vs. competitors and market needs
- Wanted to develop and launch a new offering to close the gap
B&A’s Solution:
- Conduct a market sizing study
- Develop a new product launch (marketing) plan covering all areas of marketing including service features, pricing, sales channels and advertising/promotion
- Assist with execution of the above
Result:
- New product was launched per timelines
- Today represents hundreds of millions of dollars of profitable revenue
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