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New Product Development & Launch

Situation:

  • Client was a tier 2 player in a multi-billion dollar industry sector
  • Had identified a major gap in their product/service portfolio vs. competitors and market needs
  • Wanted to develop and launch a new offering to close the gap

B&A’s Solution:

  • Conduct a market sizing study
  • Develop a new product launch (marketing) plan covering all areas of marketing including service features, pricing, sales channels and advertising/promotion
  • Assist with execution of the above

Result:

  • New product was launched per timelines
  • Today represents hundreds of millions of dollars of profitable revenue

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