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| New Product Feasibility Research
Situation:
- Client had developed a prototype for a new web-based technology product
- Wanted to assess market acceptance before making additional capital investment
B&A’s Solution:
- Use focus group research to present the prototype and assess participant reactions
Result:
- Several gaps were identified with the product
- We also discovered there were deep-rooted barriers to acceptance
- As a result the client decided NOT to proceed forward with further development, and saved hundreds of thousands of dollars
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