Receive your FREE Guide on  How to Grow Profitable Revenue. To learn more click here. Receive our FREE Tips on
How to Grow Profitable Revenue.
To learn more click here.
905-915-4291
 

New Product Feasibility Research

Situation:

  • Client had developed a prototype for a new web-based technology product
  • Wanted to assess market acceptance before making additional capital investment

B&A’s Solution:

  • Use focus group research to present the prototype and assess participant reactions

Result:

  • Several gaps were identified with the product
  • We also discovered there were deep-rooted barriers to acceptance
  • As a result the client decided NOT to proceed forward with further development, and saved hundreds of thousands of dollars

Newsletter Signup