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| Ongoing Marketing & Sales Operations Management Services
Situation:
- Client was a small player in a highly competitive sector who wanted to grow significantly
- Knew that marketing and sales operations would be key ingredients for success, but didn’t have the budget to hire a full time marketing/sales operations staff member
B&A’s Solution:
- Serve as Director of Marketing & Sales Operations on an outsourced basis until such a time as the client determined a full time resource was justified
- Assume direct responsibility for all aspects of marketing and sales operations
Result:
- Within only a few short years total company revenue exceeded $100M
- Brand reputation and brand equity at levels normally associated with companies with much larger (marketing) budgets
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