|
| Sales Process Design Re-Engineering
Situation:
- Client was a key player in their local market with one of the largest sales forces in the industry
- Despite this, revenue targets were not being met, and sales staff morale was low
- As the client was owned by a private equity firm, continuance of this situation was not acceptable
B&A’s Solution:
- Undertake a complete Business Development Audit and use this to develop a BD Revitalization plan
- Included all aspects of sales and marketing; organizational structure, funnel design, compensation plan, sales targeting, sales automation, performance measurement, and advertising/communication (including lead generation)
- B&A was also directly involved in all aspects of implementation
Result:
- The new plan was well received by the sales team, and resulted in an immediate improvement in morale
- And most importantly, sales levels also improved dramatically
|
|
.png){kind=small}
